Foto Mas. Fotografía antigua Priego, Córdoba.





Foto perteneciente al Archivo Mas según sello impreso en la foto. También se recoge este dato en el habitual cartón de soporte de estas fotografías que pertenecen al Archivo de la Direccion General de Turismo.

Recoge la imagen de este pueblo de Córdoba, Priego, en un día soleado, con sus blancas casas próximas entre sí para facilitar la sombra. Un burro con sus albardas es el único habitante de la población a esta hora del día que, por la sombra, presumimos calurosa.

El Archivo General de la Administración del Estado situado en Alcalá de Henares guarda las fotografías del Archivo de la Dirección General de Turismo.

Estas fotografías estaban hechas por los mejores fotógrafos de cada zona y se extienden en un amplio período de tiempo pues van desde la época de Alfonso XIII -Patronato de Turismo hasta los años 70.

Véanse mas fotografías de la Direccion General de Turismo en la web del Ministerio de CulturaVéase la web del Institut d'art Amatller donde se encuentran los fondos fotograficos de Mas



BNE Folletos Turisticos. Tesoros al descubierto de la Biblioteca Nacional de España

Estos folletos contienen fotografías de destacados fotógrafos de la época como Luis R. Marín, Sarthou Carreras, Loty, Wunderlich, Lladó, Mas, Moreno, Kindel o Cohnitz, y en el caso del folleto Albergues de carretera también ilustraciones de Morell, pintor y cartelista español que destacó como uno de los mejores cartelistas de la década de 1930. Aranjuez

Vintage photography Priego

In 1928 King Alfonso XIII created the National Tourism Board "Patronato Nacional de Turismo" (remember that tourism hotels are created in 1926) with the primary purpose of making known to all travelers Spain towns and monuments
Its predecessor was the National Commission of Tourism was created in 1905 by the Count of Romanones. Remember also, as background, that Spain was popular throughout Europe in the nineteenth century to be covered and inspiring travelers notables such as Manet, Teofilo Gautier or Washington Irving.
Photographs of the Directorate General of Tourism Board before, were a commission that became the leading photographers of each region at that time.
These photographs of the Directorate General of Tourism were to be used as the image of Spain in books and posters throughout the Spanish territory and all the tourist events that began to perform in the second half of the twentieth century.
These photos  of Spain include both monuments as people with special emphasis on country work and the sea labours when they were being replaced by more modern industrial processes. 
The general size of these photographs of the Directorate General of Tourism is 18x24 cm or 20x26 cm. They are usually stapled to a card which states the place, date and photographer who does it, sometimes even include some sort of comment.
These photographs of the Directorate General of Tourism as I used for the promotion of Spain and therefore may have been used for both posters to books to be supplied directly to individuals or institutions.
Some of the noted  photographers who made these pictures of the Directorate General of Tourism are:
  •   * Photographer Mateo with pictures of Malaga
  •    * Kindel ( Joaquin del Palacio) with pictures of Madrid and Ibiza, 
  • *Arranz with pictures of Granada (Pampaneira for example)
  •     * Lladó with photos of Ceuta and Morocco
  •     * Rafael Romero Urbistondo with pictures of Madrid
  •     * Ruiz bar with photographs of La Alberca,
  •     * Verdugo photographs of Andalucia (Vejer de la Frontera)
  •     * E. De la Vega with pictures of Lerida,
  •     * Virgilio Muro with the typical landscape ( molinos de viento) of La Mancha,
  •     * Ksado with its famous photograph of the Rua del Villar Santiago de Compostela,
  •     * Garrabella was also editor of postcards also worked as a photographer for the D. G. Tourism
I note especially two great photographers taking photographs for the Directorate General of Tourism: Catalá Roca Ortiz Echagüe.

Noted, finally, that his tourist status does not remove the quality of the artwork of the photos, and ethnographic character and crafts people today no longer has not been sufficiently studied.
Perhaps this is due to the image we have of these photos as "Official Spain" makes us ignore its value, simply, artistic, and coincide in time with the early work of foreign photographers showed another image of Spain from 1950 (remember the story of E. Smith for Life magazine)
Archive  of the Directorate General of Tourism is located in Alcalá de Henares in the Archives of the Administration.

 Spanish vintage photograps in the Internet web of the Ministry of Culture

With Google Earth many of the photographs of the Direccion General de Turismo can be seen in internet

Link to Spanish Ministry of Culture

Monumental catalog of Spain in Google Earth
The National Tourism Board was created in 1928 as successor to the National Tourism Commission (1905-1911) and the Royal Commissioner of Tourism (1911-1928). Its purpose was the training and dissemination of travel itineraries and the publication and distribution of guides in several languages, all aimed at elite foreign tourists, to facilitate tourism and earn foreign exchange, in addition to conserving the rich artistic monumental and picturesque area of Spain. In these functions, as defined by their predecessors, says the study means for the implementation of tourism schools for the training of personnel, establishment of information centers abroad and resorts in Spain, acting in collaboration with all organizations that contribute to the promotion of tourism.
The National Tourism Board Series encompasses a large volume of photographs and other graphic material: posters of information about activities, brochures, etc.. In total, 344 cases, including 80,975 photographs, 49 envelopes and photo index 7 albums.
The oldest portion of the series, called Monumental catalog of Spain, was conducted between 1928, date of creation of the Board, and 1936, when the tourism promotion activities are interrupted by the Civil War. This catalog consists of 3,861 photographs of different places and varied subject, but always related to tourism.
Geographical nature of Monumental catalog of Spain, makes this series ideal for a group show through Google Earth, enabling rapid searching, intuitive and visually attractive to the user.
To view images Monumental Catalog of Spain you'll need the Google Earth application.