Links: Recommendation to read.How Smarthistory stacks up (and why museums should care about YouTube)

How Smarthistory stacks up (and why museums should care about YouTube)

As part of our effort to assess Smarthistory’s effectiveness, we have begun to compare our reach against that of other providers of high-quality art history content on the web. Museums produce learning content that is broadly similar to that produced by Smarthistory. However, very few institutions come close to our increasingly global scope, number of assets (Smarthistory now offers some 1500 videos and essays), and breadth of contributors.